Hero Ingredients

• Inulin (Chicory Root Powder)

  A naturally occurring prebiotic fibre found in plants such as chicory root. Inulin travels through the digestive system largely undigested, where it is fermented by beneficial gut bacteria, particularly Bifidobacteria. By nourishing these microbes, it helps support a balanced gut microbiome and contributes to normal digestive function.

• Taurine

  Essential for cardiovascular function, and development and function of skeletal muscle, the retina, and the central nervous system

• Fava Bean Protein Hydrolysate

  A plant-based protein derived from fava beans, broken down into smaller peptides through hydrolysis. Naturally providing amino acids used by the body for protein synthesis, tissue maintenance and repair, it offers a convenient source of plant protein to support everyday nutritional needs.

• Malic Acid

  A naturally occurring organic acid found in apples and other fruits, known for its crisp, refreshing tartness. Malic acid is also involved in the body's natural energy metabolism through the Krebs cycle, where it plays a role in cellular energy production. In food formulations, it helps balance acidity and enhance fruity flavours.

• Glucuronolactone

  A naturally occurring compound produced by the body during glucose metabolism. Glucuronolactone is closely related to glucuronic acid, which plays an important role in the body's natural processes for metabolising and eliminating certain substances. Commonly included in energy formulations alongside caffeine, it is valued for its role in functional nutrition.

• Phenylalanine

  An essential amino acid that the body cannot produce on its own, phenylalanine plays an important role in protein synthesis and normal nervous system function. The body converts phenylalanine into tyrosine, which is then used to produce neurotransmitters including dopamine and noradrenaline. These chemical messengers are involved in attention, motivation and the body's response to stress, making phenylalanine an important nutritional building block for brain function.

• Tyrosine

  An amino acid naturally produced by the body from phenylalanine. Tyrosine plays an important role in the production of dopamine, noradrenaline and adrenaline, neurotransmitters involved in attention, motivation and the body's response to stress. Studied for its potential to support cognitive performance during mentally demanding situations, tyrosine is an important building block for normal nervous system function.

• L-Theanine

  A naturally occurring amino acid found in tea leaves, particularly green tea. L-theanine has been studied for its calming properties and potential to support attention, focus and cognitive performance. Research suggests it may influence neurotransmitter activity, including GABA, dopamine and serotonin, helping explain its interest in stress and relaxation research. Often paired with caffeine, it offers a distinctive approach to calm, focused alertness.

• Tryptophan

  An essential amino acid that the body cannot produce on its own. Tryptophan plays a key role in the natural production of serotonin and melatonin, two important compounds involved in mood regulation and healthy sleep-wake cycles. An important nutritional building block for normal nervous system function and restful sleep.

• Caffeine

  A naturally occurring stimulant found in plants such as coffee, tea and guarana. Caffeine acts on the central nervous system to promote alertness, improve attention and temporarily reduce feelings of fatigue. Valued for its well-studied effects on mental performance, it provides a functional boost when you need to feel switched on.

• Colour (160a)

  A naturally occurring group of pigments called carotenes, responsible for the vibrant yellow, orange and red colours found in foods such as carrots and other plants. Carotenes provide beautiful, warm colour to food and drink formulations. Some, including beta-carotene, also have provitamin A activity, although their primary purpose here is to provide colour.

• Pyridoxine Hydrochloride (Vitamin B6)

  A stable, well-established form of vitamin B6 that the body converts into its active forms. Essential for normal energy metabolism, vitamin B6 helps the body process proteins, carbohydrates and fats. It also contributes to healthy nervous system function, neurotransmitter production, red blood cell formation and normal immune function, supporting important everyday cellular processes.

• L-Methyl Tetrahydrofolate Calcium (Vitamin B9)

  A bioactive form of folate (vitamin B9) that the body can use directly in essential cellular processes. Folate supports normal psychological function, healthy red blood cell formation and the production of DNA. It also plays an important role in normal energy metabolism and helps reduce tiredness and fatigue associated with inadequate folate intake.

• Cyanocobalamin (Vitamin B12)

  A stable, well-studied form of vitamin B12 that the body converts into its active forms. Essential for normal energy metabolism, red blood cell formation and nervous system function, vitamin B12 also plays a role in DNA synthesis and healthy immune function. An important nutrient for maintaining everyday cellular health and vitality.

• Stevia

  A plant-derived sweetener made from steviol glycosides extracted from the stevia leaf. Delivering sweetness without the sugar or calories, it provides a convenient alternative to traditional sugar. With negligible impact on blood glucose levels, stevia offers a naturally derived way to enjoy sweetness without the added sugar.