Nootropics, Noo You!

Could nootropics enhance your WillPowders Way and energise, allow you to focus, concentrate and gain some clarity, lifting your brain function out of the depths of meh?

With the clue in their name - noo, the Greek for mind and trope, the word for turn,  nootropics might well be our brain’s greatest ally when it comes to circumventing those brain dead or brain whirr feelings and, instead, putting us on a smooth flowing highway to clearer, more focussed thinking and productivity.  Now that’s the kind of noo-oomph we like!

We’re well aware that some closed minded people can pour a cup of cold sick on the idea of nootropic supplements, but, believe us, if anyone tells you that nootropics aren’t helpful or necessary, then they’ve probably got a cleaner, help with the kids, the bills are paid on time every time and with ease, they’ve just had their third hot holiday of the year and they’re getting a solid eight hours sleep night after night, all the while being densely nourished up to their eyeballs and definitely not experiencing the years long hormone roller coaster that corkscrews around the menopause.  At WillPowders, we say good luck to them and wish them well on their way.  But it ain’t what many of our cherished custormers experience on their WillPowders Way!  We are real lifers!

For the rest of us mortals, days have ups and downs - sometimes productivity, then sometimes runs of hours when, despite our best efforts, we can’t achieve anything much that keeps us feeling vital or important.   But, then, we’re only gorgeously human.  We know how the flow of a massively productive morning can be derailed with one life-sucking, ill-timed email, one tricky work project, or one ill-advised carb stop.  Or, we know the feeling of that glacial creep, the one thing on top of another, over time that’s usually followed by some sudden middle-tier  crisis.  Say, for example, the dreaded vomit bug hits the four year old in the night and, knee deep in vomitous sheets, we realise that we really are living in Hazy Town and, looking back, we’ve been a resident here for a while.   And then a school holiday will probably hit and finding the energy to entertain giddy kippers sends you heading for chocolate in a vain attempt to give yourself a lift.  Or a deadline is brought forward or, without something, the gym won’t be happening this evening.  The list, of course, is simply endless amounts of modern life.  

Regardless of the cause, the consequence is usually that our brain isn’t always so willing to cooperate when we need to put our foot on the gas for the boss, at the gym, as the children’s entertainer, or meet that deadline, start that enterprise or turn up at the school gates to pick up the kids - anyone else napped through that job?  No?  Just us, then?  Damn!

To add to all this, at WillPowders, we know that succumbing to the modern diet with food rich in carbs and low in good fats tend to make us feel like we are tired, perpetually hungry slugs much of the time.   Switching up what you eat, how you hack your hormones and how you can stack supplements for cool, calm, collected brain power might just see you beginning to sail through to-do lists, even in the grip of the school holidays, with ease.  Get you, Steamboat Willy!   Naturally, of course, at WillPowders, we cooked you up some clean, curated tools to keep you on your WillPowders Way.    We’ve done the curating, the mixing, the serving suggestion and the homework for you so that you don’t have to - you can save your brain powers for something that’s more appealing to you!  Amen to that!

Stand up and step forward our three musketeers: Brain Powder, MCT Oil and Calm.  These WillPowders powerhouses have the potential to slip into your day with no hassle at all and soon you’ll likely feel like you’ve got access to more of your best self - whether that is a more energised, focused you or you with soothed nerves at long last.  It’s still you, of course, but you've hacked your day!  And, although the term nootropics with its mind-turning associations can sound a little daunting at first, relax, because this really isn’t going to be a case of Lucy in the Sky With Diamonds! 

There are a range of things you can do with nootropics, versatile as they are.  For example, our award winning Brain Powder supports concentration, focus and clarity and enhances energy levels. Zippity doo dah, well, hello focus, hello to clarity.

We liken it to being like that moment at the opticians when everything is a little like hard work because the letters are a little blurred and then a lens pops into place and achieving you is reading the letters like a good 'un, bring on the next letter set - we’re high performing, baby!  Ok, so it’s an analogy and, full disclosure, this product isn't about eyesight, but you get the metaphor - your cognition of how your brain is focusing and concentrating is more in line with being ready to complete the day in hand!   You’re not limitless, but you’re no longer feeling like your brain is primordial soup.  

Or, your mind might be determined to toy with worry and so your sympathetic nervous system is trying to tell your whole body that the sky has fallen in.  You know how worry thinking goes down - your brain’s going to be mithering your tummy plus.  The right nootropic can calm that right down.  Psst!  You’ll need Calm for calming the mind and soothing the nerves. Two capsule a day offers up to 408mg of Theanine. The Theanine we use in WillPowders Calm, in clinical trials, concluded, 'Overall, this study confirmed the safety and benefits of the longer-term use of l-theanine for self-reported stress mitigation, improvement of sleep quality and cognitive attention [*]

Our aim with Brain Powder is to draw on the chain reaction that caffeine sets off in our brain, enhanced and offset by the effects of Theanine for a sense of soothed nerves and calmed mind, minus the jittery feeling you sometimes get with caffeine - Theanine has been linked to reducing  the 'excitotoxicity of caffeine [*]'.

It also draws on the supportive nature of of its other ingredients and  we’ve offered a deeper dive into our nootropic stack ingredients and tools in Switch Your Brain to Swoosh!