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Cuddling cows in the cleanest of air:
WillPowders know precisely where their collagen is coming from.
Davinia Taylor, founder of WillPowders, is known for saying things exactly as they are. She cuts through the noise around “healthy” food with clarity and conviction. But behind that direct approach is something deeper - a genuine care for what we put in our bodies, and where it comes from.
That care extends all the way back to the source.
A standard we stand by
At WillPowders, better nutrition should never come at the expense of animal welfare. From pasture to product, our bovine collagen is sourced with care, transparency, and respect.
Davinia wanted to see this for herself. Not on paper - in real life. She travelled to the Swiss Alps to meet the farmers, and the cattle, behind our collagen.
Because if we’re going to do this properly, we need to know exactly where it comes from.
From the Swiss Alps, with integrity.
Our collagen comes from small, family-run farms in the Lucerne region of Switzerland. Here, farming remains traditional, and animal welfare standards are among the highest in the world.
The cows live as they should - outdoors, moving freely, grazing naturally. They’re not part of an industrial system. They’re part of a way of life that’s been passed down through generations.
And it shows.
A better life for the herd
Swiss Alpine cattle live longer, healthier lives - often 10 to 15 years, compared to significantly shorter lifespans in industrial farming systems.
They roam freely across open pasture, rest when they need to, and are cared for individually. Each cow is known by name. Each is part of the family.
When their lives come to a natural end, every part of the animal is used responsibly. It’s a system built on respect - for the animal, the land, and the product.
Grass-fed, naturally
What cattle eat matters. And here, it’s simple.
Our cows are 100% grass-fed - just as nature intended. In summer, they graze on alpine meadows. In winter, they’re fed hay and aftergrass from the same land.
No shortcuts. No unnecessary inputs. Just a natural diet that supports both the animal and the quality of the collagen.
Pure water, clean environment
The environment matters too.
The cattle drink fresh mountain water, naturally filtered through the landscape. It’s constantly replenished and free-flowing -never stagnant.
This is farming in its purest form. Clean air, clean water, open space.
Mother and calf, together
In Switzerland, animal welfare laws protect the bond between mother and calf. They are not separated early, as is common in many systems.
This allows calves to develop naturally, supported by their mothers, and reduces stress across the herd.
It’s a small detail - but an important one.
Why provenance matters
Not all collagen is created equal.
Globally, supply chains can be complex and difficult to trace. In some regions, cattle farming is linked to deforestation and inconsistent welfare standards.
At WillPowders, we choose a different path. We source from a single, trusted region where we can stand behind the standards - and where the story is clear from start to finish.
Know your source
For us, quality starts long before a product reaches your kitchen.
It starts with how the animals are raised, how the land is treated, and how much care goes into every step.
This is why we don’t chase the cheapest option. We focus on doing it properly.
The WillPowders way
We believe in simple, effective nutrition that fits real life. And that means making decisions that support long-term health - for you, and for the world around you.
Our collagen is part of that commitment.
Built on quality. Backed by care. Designed to be part of your everyday routine.
Built on Trust
At WillPowders, we know our award-winning Bovine Collagen Peptides provenance. Unfortunately, not all cows' lives are equal and not all collagen peptide companies can stake their reputations on their product provenance.
We believe you should know exactly what you’re putting into your body. That’s why we stay connected to our source, uphold strict standards, and ensure our collagen delivers - every time.
This is collagen you can trust. Thoughtfully sourced, closely monitored, and held to uncompromising standards, every step of the way.
Blogs
We Call Bull on Marine Collagen (And Cheap Bovine Collagen, For That Matter)
Collagen 101: The One In Which We Show Why Your Collagen Peptides Need to Come from Swiss Turf Not Questionable Surf
Marine Collagen: They Say Aquaculture, We Say Fish Farm
Collagen 101: The one in which we tell you and the marine collagen industry: if it’s not coming from the seas, it’s a case of tomato/tomatoe, potato/potatoe - let’s call...
Disclaimer
Our blogs are written with care, designed to educate, inspire, and help you feel your best. While we research thoroughly and fact-check our content, everyone’s journey is different.
The information shared is not a substitute for medical advice. We would never recommend starting, stopping, or changing any medication without guidance from your healthcare professional. If something resonates, we encourage you to have an open conversation with your doctor.
Our content is informed by Davinia’s perspective and values, and often written by members of the WillPowders team. From time to time, we may share broader viewpoints to support a well-rounded understanding.